I chatted with CNET journalist, Ian Scherr, about the implications of the iPhone moment and the likelihood that it may or may not be replicated in the future. When the article was published, I was honored to find out that I was quoted alongside the renown Tony Fadell, inventor of the iPod, contributor to the iPhone and founder of Nest.

For the past 15 years, Yust has worked on AR and VR technologies, including Ikea’s AR Place app in 2017, which used a phone’s camera to superimpose representations of furniture on an image of your room, giving you a sense of whether that couch or table would fit and look good.

He’s also realistic. Though Frog has worked with some of the most recognizable companies in the world, including Apple, Yust said he hasn’t had a chance yet to work on something as tectonic as the iPhone.

He thinks of his time working on Ikea’s app, as well as projects that include using VR to help medical patients manage pain, as a waypoint on the path from the iPhone’s launch to whatever supplants it. “Humanity in general needs so much innovation right now,” he said.